Ipsos Views

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index, with in-depth global research conducted by Ipsos.

This is the second episode of the Operational Angle podcast on the topic of trust and advocacy in research. Whereas the previous episode took a closer look at the role of public affairs, and specifically Ipsos' polling practice, in fostering familiarity and trust with respondents, this episode looks at the practices that market researchers can take to encourage long-lasting participation and motivation among trusting panelists and respondents.

Operational Angle host Leah McTiernan speaks to Cristina Mihoc, President of Global Access and Panels, about this topic and the findings of a recent Research on Research study among Ipsos panelists.

NOTE: The sound quality deteriorates at around 6 minutes but it does pass - please persevere! Apologies for the inconvenience.

Predictive Brand Growth Metrics 

In this episode hosts Douwe Rademaker and Chris Murphy are joined Fiona Moss, Head of the CX Global Analytics Team, Customer Experience at Ipsos, to discuss predictive brand growth metrics and how to choose the right KPI for your brand. To learn more about this, read Fiona’s paper The Key To Your CX Success: Finding the right customer experience KPI for your business

A Christmas Special, review of the year! 

In this episode hosts Douwe Rademaker and Chris Murphy look back at the previous 14 episodes and the key insights that we’ve learned along the way.

What does the changing world of mobility mean for automotive brands? 

Few industries are seeing such disruption as car manufacturers with the shift towards electric vehicles. Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, head of Strategy3, Ipsos in US, and Alexandre de Saint-Leon, global head of mobility at Ipsos, to look at what the transformation of the industry means for automotive brands and what brands from outside the category can learn from this change. To learn more about what was discussed in the podcast email [email protected]

This 10 minute interview with Sunny Sharma (DIrector of Global Health at Ipsos MORI) is a special release to help mark World AIDS Day, and focusses on the work that we've been doing to help support the fight against the HIV/AIDS pandemic, particularly across Southern & Eastern Africa.

The new retail – social commerce and Livestreaming in China  – Jannet Wang, Executive Director, Ipsos in China, joins Douwe and Chris to discuss eCommerce in China and what the emergence of social commerce and livestreaming means for brands. To learn more about what was discussed in the podcast read our paper Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints or email [email protected]

To accompany the new Ipsos Views white paper, we interview two of its authors and hear why user experience is so important for online retailers, what the main obstacles to success are, and how UX research can help to overcome them.