Ipsos Views

The role of social data and AI in building brands -  Allen Bonde, CMO at Synthesio, an Ipsos company, joins Douwe Rademaker and Chris Murphy to discuss how social data and AI can help in building brands. To learn more about what is discussed in this podcast and about AI consumer intelligence, read Allen’s recent paper on the topic here.

Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term "Cognitive Polyphasia" and its relevance to the world of market research. 

In this episode, host Leah McTiernan is joined by Alex Bogdan, Associate Director, Public Affairs, Ipsos in the UK, Annie Weber, Executive Vice President, Public Affairs, Ipsos in the US, and Jim Bernier, Senior Vice President, Public Affairs, Ipsos in the US, to discuss Ipsos’ KnowledgePanel capabilities, our propriety probability-based panel. Learn more about our KnowledgePanels in the US and the UK.

The role of Brands in an eCommerce World - Alison Chaltas, Global Leader of Shopper and Omnichannel at Ipsos, joins Douwe Rademaker and Chris Murphy to look at the role of brands in the time of convergent commerce. How has this changed consumers’ relationship to brands and has it fundamentally changed the consumer shopping journey for most categories? To learn more about this topic, read Convergent Commerce: Navigating the fragmented world of emerging channels and shoppable touchpoints

Brands in Latin America – Andre Galiano, business director, Strategy3, Ipsos in Brazil talks to hosts Douwe Rademaker and Chris Murphy about brands in Latin American and how inflation is affecting consumer behaviour in the region.

How brands can roll with the punches - Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, hosts Douwe Rademaker and Chris Murphy welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.

Managing your brand in a volatile world  – As we begin the third series of Getting It Right, Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, global leader and CEO of Ipsos Strategy3, and Josh Samuel, Chief Analytics Officer, Brand Health Tracking, Ipsos. 

Our guests go back to basics by discussing managing and measuring the strength of your brand as well as the role of expectations in brand management.

To accompany his new white paper "Conquering Complexity: The ongoing revolution in oncology biomarker testing", Pieter de Richter (Regional Head of Syndicated Healthcare in MENA & APAC) discusses how new and emerging technology may soon be improving for cancer patients around the world.

Brand Empathy  – In the last episode of the second series, April Jeffries, President, Global Ethnography and Immersion, Ipsos, joins Douwe Rademaker and Chris Murphy to discuss how brands can be more empathetic. To learn more about what is discussed in this podcast, read April’s paper Empathy Awakened: The power of an empathetic organisation

Our first Ipsos Views podcast of 2022 features new Global CEO Ben Page discussing the findings from our latest Global Trends Study. In this interview, Ben covers the impact of the pandemic on our attitudes and values, including the effect on the global public's views toward medical science, technology, and racism, as well as examining expectations for the future.

You can also read the full report here.