Ipsos Views

What does the declining global population mean for brands?

Darrell Bricker, Global Head of Public Affairs at Ipsos, joins Douwe and Chris this week to discuss demographic changes and what impact of global population decline and an ageing population means for brands. To learn more about what was discussed in the podcast read Darrell’s paper Emptier Planet: Are we ready for the shock of global population decline? or email [email protected]

April Jeffries, President of Global Ethnography and Immersion, discusses her new white paper and explains why researchers need to develop a strong sense of empathy to look underneath into real-life experience and deeper motivations and emotions. In this podcast, she talks about the collision of human emotion with artificial intelligence, the expectations of Generation Z, her own shift from engineering into ethnography, taking qualitative research to the next level, and how empathy is a vital pre-requisite for embedding change...

And like all good storytellers, she ends with a love story.

Applying an empathetic lens can transform an insight from a detached observation that produces predictable solutions to one that meets both a consumer’s functional and emotional needs. Effective empathy takes you out of your world and into the world of another to see and experience the tensions that inform relevant insights and decisive action.

April Jeffries, President of Global Ethnography and Immersion, discusses her new white paper and explains why researchers need to develop a strong sense of empathy to look underneath into real-life experience and deeper motivations and emotions. In this podcast, she talks about the collision of human emotion with artificial intelligence, the expectations of Generation Z, her own shift from engineering into ethnography, taking qualitative research to the next level, and how empathy is a vital pre-requisite for embedding change... 

And like all good storytellers, she ends with a love story.

Applying an empathetic lens can transform an insight from a detached observation that produces predictable solutions to one that meets both a consumer’s functional and emotional needs. Effective empathy takes you out of your world and into the world of another to see and experience the tensions that inform relevant insights and decisive action.

In this new Ipsos Views podcast, the authors of "Creating A Sense Of Presence" come together for a deeper exploration of its key themes, including their own expectations of how new immersive technologies will transform the market research industry in the coming years. More and more of us are spending increasing amounts of time online and it's not just younger people who are becoming acculturated to the "metaverse"...

In this episode Douwe and Chris are joined by Laurent Dumouchel, Chief Growth Officer, Brand Health Tracking, Ipsos to look at premium brands. Premium brands have thrived during the pandemic and this podcast discusses how to premiumise, the geographical differences in the popularity of premium brands and whether the popularity of premium brands is here to stay. To learn more about what was discussed in the podcast read Laurent’s paper Trading Up: How has the pandemic impacted the positive momentum of premium brands or email [email protected]

In this episode of The Operational Angle, our host Leah McTiernan speaks to Darrell Bricker, Global CEO of Ipsos Public Affairs, about trust and advocacy in market research. Their discussion focuses on how public affairs at Ipsos help to provide a public face to citizens and consumers. This familiarity with Ipsos as an organisation conducting meaningful social and political research in turn encourages participation in surveys and studies around the world. Read more on the topic in our recent Ipsos Views paper "Trust in Research".

Brand Sustainability – In this episode, Douwe and Chris are joined by Greg Clayton, Head of Market Strategy and Understanding for Ipsos in the UK, to discuss brand sustainability, highlighting times when brands have got it right and got it wrong. To learn more about sustainability visit our homepage on the topic.

Notre premier podcast en langue Français met en vedette Marie-Paul Bayol et Aude Dugast en conversation avec Mathieu Doiret à propos du nouvel article d’Ipsos Views « Aligner Promesse Et Experience »

Brand moments, Routines and Rituals

In the first series of Getting It Right the focus was on the foundations of brand strategy, while in the season two hosts Douwe Rademaker and Chris Murphy will look more at brand activation. Oli Sweet, Head of Ethnography for Ipsos in the UK, and Colin Strong, Head of Behavioural Science for Ipsos in the UK, are the guests this week where the discussion looks at routines and rituals, and how ethnography and behavioural science can help us uncover, and give meaning to, hidden insights.

Offline, or face-to-face, fieldwork is an integral pillar of market research data collection. Ipsos conducts over 6 million face-to-face interviews each year, with capabilities in 150 markets. In this episode, host Leah McTiernan speaks to Ipsos experts from the UK, India, and Sub-Saharan Africa about iField, Ipsos’ best-in-class integrated fieldwork management system, and how it can ensure quality and consistency of data collected for a range of surveys.