Ipsos Views

In episode two, our hosts, Douwe Rademaker and Chris Murphy, speak to Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building.

To learn more about this topic read Douwe and Dan’s paper, Consumer Consciousness: A new survival strategy in an increasingly volatile world, and if you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]

In the first episode of The Operational Angle, our host Leah McTiernan talks to Ipsos colleagues Adele Bearfield, Andrew Cleary, Andrew Green and Nik Reynolds about their experiences of carrying out social, audience measurement and product testing research through a Mixed Mode design. They discuss how they have overcome the challenges of 2020 as well as the benefits that Mixed Mode offers their research programmes.

This podcast is a companion to the recent Ipsos Views white paper: Embracing Mixed Mode

Getting It Right aims to inspire listeners to think differently about brands, brand strategy and brand growth. In this first episode, our hosts, Douwe Rademaker and Chris Murphy, welcome Seth Traum, Managing Partner of Strategy 3, Ipsos North America, to discuss dynamic brand strategy.

If you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact [email protected]

In this episode, we bring together the four authors of Dancing With Duality: Achieving Brand Growth In a Mindful and Mindless World which unveils Ipsos' new framework for understanding how to grow brands.

The authors come from different specialisms within Ipsos, and explore the key themes of the paper - particlularly our understanding of how people make decisions and how brands can influence consumer behaviour as a result. Our point of view is based on the latest scientific thinking about how decisions arise along a continuum, where multiple cognitive processes ranging from more mindful to more mindless are operating at the same time.

As part of our ongoing series of interviews with experts, we talked to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos MORI. Colin and Tamara told us about how, in this era of intense disruption to our lives and routines, the challenge was not just to understand behaviour, but to understand how it can be changed.

You can also read more in the white paper on our website.

This half-hour podcast features the two authors of the Ipsos Views paper "The Sustainability Imperative" exploring some of its main themes - including: