Ipsos Views

In the final episode of the series, Steven Naert joins hosts Douwe and Chris this week to discuss brand consciousness and brands doing good for society.

in this 40 minute conversation, Darrell Bricker - the author of the Ipsos Views paper Emptier Planet - explains why "demography is destiny" and what impact he thinks the COVID pandemic will have on the underlying trends. In a wide-ranging discussion with Aynsley Taylor of the Ipsos Knowledge Centre, Darrell covers the implications for geopolitics, the economy, party politics, society and culture.

Episode 7: Back to Basics: Brand Positioning – In this episode, Douwe and Chris are joined by Laura Hurst, Associate Partner, Strategy3, Ipsos in the UK, to discuss brand positioning and the power of simplicity.

Listen to three of the authors of the new Ipsos Views white paper "Time To Decide" in conversation around the key issues, and why having an understanding of consumers' response times is so important to innovation and to brand growth. 

In this episode of The Operational Angle, we turn to the all-important issue of online respondent data quality in market research. We discuss how Ipsos is working to minimise unengaged or fraudulent respondents who do not provide meaningful answers to surveys. Joining Leah McTiernan this week are Cristina Mihoc, Jen Weitz and Cecile Carre.

Shaping 2025 and Beyond – On this episode, Sarah Castell, Head of Futures for Ipsos in the UK, and Philip Ryan, Partner, Strategy3, Ipsos in the US, join hosts Douwe and Chris to look at plausible, thought-provoking scenarios of what the next five years may bring. To learn more about what is discussed in this podcast, read the Shaping 2025 and Beyond report.

Episode 5: Dancing with Duality – On episode five of the podcast, Gillian Drewett joins host Douwe and Chris to discuss how brands can achieve growth in a mindful and mindless world. To learn more about the topic read Gillian’s paper, Dancing with Duality.

The Art of More – in the fourth episode of this series, hosts Douwe and Chris are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.

In this episode of The Operational Angle, we are entering the world of research panels with Frank Kelly as our guide. He outlines the building blocks of quality panel research, Ipsos’ strength in this area of data collection, and the future possibilities of panel research.

Read more on this topic in our Ipsos Views paper "The Power of Research Panels”.

Episode 3: Distinctive Brand Assets – Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic.