Wedding Business Solutions

Is 2024 The Perfect Storm Trifecta?


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Is 2024 The Perfect Storm Trifecta?

Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.

Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

Episode Summary: 

In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.

View the full transcript on Alan’s site: https://alanberg.com/blog/


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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

  • Apple Podcast: http://bit.ly/weddingbusinesssolutions
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©2025 Wedding Business Solutions LLC & AlanBerg.com

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Wedding Business SolutionsBy Alan Berg, CSP, Global Speaking Fellow

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