Seth Ure, SetSale Co-FounderSeth Ure is the COO of SetSale, bringing a blend of industry insight and operational excellence. With over 15 years in the HVAC sector, including key leadership roles at Goodleap, Regions, EGIA and Daikin, the world's largest air conditioning manufacturer, Seth has developed a comprehensive understanding of the industry's challenges and opportunities.A seasoned entrepreneur, Seth previously founded and led Gainer Partners, where he developed a finance, training, and business solutions platform that trained thousands of HVAC contractors on effective financing strategies, sales techniques, and profit optimization.

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