Is your starting price telling customers more than you think? Are you anchoring expectations too low—and then working uphill to justify your real value? What happens when clients see “starting at” and then get sticker shock when the actual results they want cost more? In this episode, I challenge the use of starting prices, reveal the power of anchoring bias, and discuss how reframing your pricing approach could help you sell for value—not from the bottom.

Listen to this new 8-minute episode for a fresh perspective on presenting your prices and why a range might work better than a starting price.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

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View the full transcript on Alan’s site: https://alanberg.com/blog/

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

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