Search with Candour - SEO podcast

Is Bing better than Google now?


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Sponsors:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠

Show notes:

Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.

Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).

Time stamps:

00:00:00 - Intro

00:00:57 - Sponsor: Wix Studio

00:02:38 - Sponsor: AlsoAsked

00:04:24 - Microsoft Start releases its AI policy

00:16:39 - Brave Search launches Answer With AI

00:33:34 - Site reputation abuse

00:44:21 - Outro

Resources:

  • Microsoft Start's AI policy:
  • https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
  • Brave Search's Answer With AI
  • https://brave.com/blog/answer-with-ai/
  • Google documentation on site reputation abuse:
  • https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
  • Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
  • https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
  • Forbes blocks its coupon directory:
  • https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
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