Other topics this week:

• Less Annoying CRM hit $3 million ARR, and the tweet about it got a lot of engagement.
• Rick paid out referral rewards to his clients.
• Rick explains his buyer journey exercise.
• Rick reflects on the value of customer appreciation.
• Tyler has been a guest on several other podcasts.
• We discuss how to react when a competitor launches.
• We discuss the idea of building buffer into everything we do, and how it relates to the startup to last philosophy.