There's a lot of talk in healthcare about consumerism and the need for healthcare organizations to adopt consumer centric technologies. Of course, this discussion sometimes raises the ire of patients who don't want to be treated like a consumer. What's the balance between providing a great consumer experience and not treating a patient like a cog in a wheel. In this episode we try to make sense of the challenging topic of healthcare consumerism.

Here are the topics and questions we discuss:

* Patients or Consumers?

* Is Healthcare Making the Necessary Investments for Consumers?

* What’s Holding Us Back from Improved Experiences?

* What’s On the Horizon for Healthcare Consumerism?