Welcome to the PRmoment podcast. Today we’re chatting to Laura Burch, founder and managing partner at Work & Class and Roxy Kalha, founder and managing partner at The Heard about the challenges of founding a PR agency as a women.

Laura launched Work & Glass in 2024 and Roxy launched The Heard in 2023. 

Before we start, the final date to get your early entries in for The PRmoment Awards is December 16th. All the info you’ll need, including a list of the categories is on the awards microsite.

Thanks so much to the PRmoment Podcast sponsors the PRCA.

Here is a summary of what Roxy and Laura discussed with PRmoment founder Ben Smith:

Is it harder as a female founder in PR?

Roxy and Laura both give a shout out to The Lonely Female Founders Club.

What are the hardest parts of being a female founder?

Why does Roxy dislike the term imposter syndrome?

Who are Laura and Roxy’s female PR founder role models?

What are the biggest barriers to women launching a PR agency?

Which behaviours reduce the confidence of female employees? Described by Roxy and Laura  as “death by a thousand cuts.”

What were the catalysts that made Roxy and Laura decide to launch their own businesses?

What are the variables that can help more female founders launch more PR firms?