Clippers owner Steve Ballmer is on a mission to win over more fans in a city that is synonymous with the Lakers. And the franchise has doubled down on those efforts lately, through everything from a slick marketing campaign to building and renovating hundreds of basketball courts around the city of Los Angeles. With the Clippers and Lakers set to square off on Sunday, The Athletic’s Jovan Buha joins us to talk about how the ex-Microsoft CEO's quest to build his team's fanbase is going, how these two teams match up against each other on the court, and whether or not Los Angeles might actually start to become a Clippers town.

Follow Jovan Buha's coverage of the Clippers:

https://theathletic.com/author/jovan-buha/?source=theleadpodcast

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