Welcome to my new bonus series, One-Minute What?

Where I talk about something for one minute that makes you stop and go… what?

Is multitasking actually productive, or does it just feel that way?

Multitasking didn’t become popular because it works. It became popular because it sounds productive. It fits perfectly into hustle culture. Do more. Faster. At the same time.

The problem is, multitasking doesn’t make us more efficient. It makes us feel efficient. And feeling productive is much easier to sell than actually being productive.

That’s why companies love it. Productivity tools love it. And why “must be able to multitask” keeps showing up in job descriptions.

So the next time you see that phrase, just know what they’re really asking for.

And that’s your One-Minute What.