If one company can be said to have walked away the winner of the generative AI boom of the past few years, it’s OpenAI. The startup, which was founded as a non-profit with a mission to drive progress toward artificial general intelligence – aka a conscious machine – has led the pack of generative AI developers since it launched ChatGPT in 2022 and quickly became a household name.

But in recent months, more and more questions have been raised about the viability of OpenAI in the long term. As some of the biggest companies in the world look to pin down AI return on investment, OpenAI is still laying out its exact profit model. Can it keep its AI crown? Or is it on a downward trajectory?

In this episode, Jane and Rory look at the inner workings of OpenAI to understand how the company is faring amid strong competition and how it could perform in the next year.

Please note: this episode was recorded prior to the announcement of the new 'ChatGPT Pro' tier.

Read more:

• OpenAI could go bankrupt in 12 months if it doesn’t raise some serious cash – but is the Microsoft-backed AI giant too big to fail?
• OpenAI seeks $6.5 billion investment as costs continue to mount
• OpenAI just raised $6.6bn in funding, but it drove a hard bargain – investors will be stopped from funding rivals
• Enterprises are ramping up investment in private AI systems
• OpenAI tool previously thought 'too dangerous' for the public goes generally available
• OpenAI launches $20 ChatGPT Plus in search of greater revenue
• AWS bet big on Anthropic in the race against Microsoft and OpenAI, now it’s doubling down
• Amazon’s $4 billion investment in Anthropic faces UK competition probe – here’s what it means
• Meta’s Llama 3.1 promises to compete with closed source competition
• OpenAI says ads aren't coming soon – if ever