Today Colin along with Outdoor Industry Insider Eoin Comerford and Brand & Creative Expert Producer Dave dig into the following topics and headlines that have been percolating in the outdoor industry:

• With brands like On Running and Brooks joining Altra, Saucony, and Hoka in the 'recent excellent financial performance club', is the category of running set up to weather the tariff storm better than everyone else? (05:50)
• The Rock Fight Lightning Round! This weeks lightning round topics include: Gildan Activewear acquires Hanesbrand for $2.2b, Merrell's claim that they are modernizing hiking, and a stop by Pickleball Corner. (21:41)
• Vuori turns 10 and celebrates by opening its 100th store. Is there anything that can slow them down? (29:03)
• On the other side of the athletic coin Under Armour is still trying to refind it's footing. Maybe they need a little more 'grrrr'. (36:08)

Lastly for The Parting Shot Colin has a look at the endurance world's 'discovery' of Rice Krispie Treats. (45:12)

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