Ellis Hamburger is Snap's ex-head of marketing strategy, where he spent seven years before moving to The Browser Company. He joins Big Technology Podcast to discuss his view on why social media apps inevitably move from differentiated, and at times delightful, to something where all of them look a lot like TikTok. Hamburger breaks down the cycle: start with a novel format, scale, try to justify expectations, and then capitulate to market forces. Join us for an insider's perspective on the past, present, and future of social media.

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You can read Hamburger's article here.

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