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Steph Curry is officially leaving Under Armour, ending one of the most surprising and influential athlete-brand partnerships in modern sports history. But how did a relationship that reshaped sneaker culture, revived an apparel company, and built a $173 million business line come undone?
In this episode of Sportly, host Kavitha Davidson breaks down the full story from the now-infamous Nike meeting where executives called him “Stefan,” to Curry becoming the face of Under Armour, to the brand’s recent struggles, and why analysts say UA “never understood sneaker culture.”
We explore:
Host: Kavitha A. Davison | Producer: Paroma Chakravarty I Executive Producer: Saadia Khan | Sound Designer & Editor: Paroma Chakravarty ITheme Music: Simon Hutchinson | Other Music: Epidemic Sound | Cover Art Graphic Designer: Sarah DiMichele
Join us as we create new intellectual engagement for our audience. You can get more
information at http://immigrantlypod.com
Please share the love and leave us a review on Apple Podcasts & Spotify to help more people find us!
Remember to subscribe to our Apple podcast channel for insightful podcasts.
You can reach the host, Kavitha, at [email protected]
Follow us on TikTok @immigrantly
Sportly IG @sportlypod
Sportly is an Immigrantly Media Production
For advertising inquiries, you can contact us at [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Immigrantly Media4.8
99 ratings
Steph Curry is officially leaving Under Armour, ending one of the most surprising and influential athlete-brand partnerships in modern sports history. But how did a relationship that reshaped sneaker culture, revived an apparel company, and built a $173 million business line come undone?
In this episode of Sportly, host Kavitha Davidson breaks down the full story from the now-infamous Nike meeting where executives called him “Stefan,” to Curry becoming the face of Under Armour, to the brand’s recent struggles, and why analysts say UA “never understood sneaker culture.”
We explore:
Host: Kavitha A. Davison | Producer: Paroma Chakravarty I Executive Producer: Saadia Khan | Sound Designer & Editor: Paroma Chakravarty ITheme Music: Simon Hutchinson | Other Music: Epidemic Sound | Cover Art Graphic Designer: Sarah DiMichele
Join us as we create new intellectual engagement for our audience. You can get more
information at http://immigrantlypod.com
Please share the love and leave us a review on Apple Podcasts & Spotify to help more people find us!
Remember to subscribe to our Apple podcast channel for insightful podcasts.
You can reach the host, Kavitha, at [email protected]
Follow us on TikTok @immigrantly
Sportly IG @sportlypod
Sportly is an Immigrantly Media Production
For advertising inquiries, you can contact us at [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices

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