Today Openbrix founder Shahad Choudhury details his PropTech company's foundational pivot!

Originally aiming to revolutionize the rental sector with blockchain, Openbrix abandoned the tech (and the fight against giants like Rightmove) to focus on the later stages of the tenant lifecycle.

Shahad explains how this shift, coupled with a government-backed partnership, led to rapid growth (20,000 new users monthly) without spending on marketing or social activity. It's a discussion on why product focus trumps noise.

(Today's cover photo is taken from our last interview in 2021)

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