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The first week of August was fantastic wherever you looked. Indonesia, Tahiti, south shore Hawaii, and the whole east coast of Australia — where wasn’t pumping. But what happened next left us feeling vaguely ick. These amazing surf zones were mined mercilessly for clicks: single-ride superwaves dumped endlessly on top of each other across social media, till it felt like you’d seen too much of something you shouldn’t. Is surf culture unintentionally reducing gold to lead here? Is this surfing or just cheap pornography? Nick and Hannah semi-seriously rip through a trend as grating as it is understandable.
By Hannah Anderson and Nick Carroll5
22 ratings
The first week of August was fantastic wherever you looked. Indonesia, Tahiti, south shore Hawaii, and the whole east coast of Australia — where wasn’t pumping. But what happened next left us feeling vaguely ick. These amazing surf zones were mined mercilessly for clicks: single-ride superwaves dumped endlessly on top of each other across social media, till it felt like you’d seen too much of something you shouldn’t. Is surf culture unintentionally reducing gold to lead here? Is this surfing or just cheap pornography? Nick and Hannah semi-seriously rip through a trend as grating as it is understandable.

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