<p class="MsoNormal"> Alternative TV currencies are ready for prime time from a technology standpoint. <a style= "mso-comment-reference: AS_1; mso-comment-date: 20240506T1127; mso-comment-done: yes;">But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.</a></p>

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

<p> Alternative TV currencies are ready for prime time from a technology standpoint.&nbsp;<a rel="noopener noreferrer">But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.</a></p>

Is The Alt Video Currency Juice Worth The Squeeze?

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Is The Alt Video Currency Juice Worth The Squeeze?

Is The Alt Video Currency Juice Worth The Squeeze?

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