Is the Big 12 the easy target for college football writers looking to stir the pot and rack up clicks? We dig into whether media outlets are intentionally underrating Big 12 teams for engagement, breaking down the patterns, narratives, and possible bias in preseason and weekly rankings. Plus — country star Jon Pardi is officially set to headline the Big 12 Championship Game, and we talk about what that means for fans and the conference’s big-stage appeal.

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