The New Bazaar

Is the Introvert Economy here to stay?


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"The introverts have taken over the US economy."


That's the provocative title of a recent Bloomberg column from economist Allison Schrager. As she looked into the data on how Americans have been spending their time since the pandemic, she noticed that they are spending less time socializing with their friends on weekends and more time in front of screens. Even when they do go out, it's increasingly for an early dinner. That's all in addition to the bigger share of Americans who now work remotely, a trend that accelerated during the pandemic and is unlikely to ever fully reverse.


Who are the winners and losers from these trends? And what's going on?


Obvious explanations include pandemic experimentation, smartphones, better entertainment and telecommunications technologies. But Allison also likes to see these trends through the prism of risk. She tells Cardiff that the "risk-free rate" that Americans can earn from indoor, introverted activity has climbed. With so much choice over the movies, music, and books you can consume in your home, not to mention access to social media and swipe-able dating apps, you are guaranteed to have at least a pretty good time by staying in. Going out means making an "investment" with possibly more upside (meet the love of your life, see a memorable live performance, attend an epic party) but also a vastly more uncertain payoff.


Allison and Cardiff discuss these ideas and whether the economy's new introvert-friendliness is likely to stay. They also talk about other trends that could soon favor extroverts, the risks of AI and automation in the labor market, and the skills and traits that will matter for the jobs of the future.


Related links:

  • The Introverts Have Taken Over the US Economy (Bloomberg column)
  • Known Unknowns (Allison's newsletter)
  • An Economist Walks Into a Brothel (Allison's book about risk)

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The New BazaarBy Economic Innovation Group

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