Is the Medium Still the Generational Message?
When Canadian media theorist and futurist Marshall McLuhan wrote his most influential works in the 1960s, it's hard to imagine he really envisioned our world as it is, in all its technological and social media complexity. Still, his notion that, ,the medium is the message, endures, and even invites us to consider how the evolution of the media ecosystem has rippled across, and perhaps even, shaped subsequent generations. For insights on whether the avalanche of media makes us better informed than we were in the past we invite, in order of generational seniority: from the baby boom: Suanne Kelman career journalist and professor of journalism, now retired; from generation X: Paolo Granta, associate professor of Book and Media Studies at the University of St. Michael's College in the University of Toronto; from the millennial generation: Noor Malik, a marketing professional; and from gen Z, TikTok content creator, Hazel Thayer.

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