Is the summer booking lull real, or is it all in your head?

This week the Commune is back in the garden (briefly) to unpick why enquiries seem to vanish in peak season, why couples always book the second you go on holiday, and why raising your prices might be the easiest win you're avoiding.

Along the way: whether the European heat is quietly killing summer destination weddings, a genuine ding-dong about how much AI belongs in a premium wedding business, the death of the hashtag and where Instagram reach actually comes from now, and Pete's theory that a COVID relationship gap is behind the quiet patch (and why the floodgates are about to open again).

Plus the anxiety that never quite leaves this job, a missing bride with no phone signal, a Japanese wedding pint race, and the hotel Liam booked without realising everyone else would be naked.

Honest, unfiltered chat about wedding photography, videography and running a creative business, from four people who actually do it for a living. Grab a coffee and settle in.

Timestamps

00:00 Welcome and a rare sunny garden

01:43 Air con obsessives vs the camping tent

03:48 A 40 degree wedding in Spain

04:38 Is the heat killing summer destination weddings?

07:56 The hotel Liam didn't realise was a naturist resort

12:36 The missing bride at Iscoyd Park

16:08 Why every wedding still makes you anxious

20:14 A Japanese wedding, a pint race and language shame

22:39 A weekend off and a run of last minute bookings

25:42 Is the summer booking lull real or all in our heads?

28:29 We raised our prices and nobody blinked

29:00 Instagram burnout and the death of the hashtag

33:32 Why we gave up on TikTok

34:30 Using AI in your workflow without cheapening your brand

37:46 Pete's grading mistake and staying vigilant

42:26 The COVID relationship gap theory

44:40 An uncertain but magical industry

47:05 Scotland this weekend and a secret celebrity wedding

48:19 Highs and lows

59:40 Sausages, St Swithin and paying witches for sunshine

Say hi on Instagram @ourcreativecommune

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The British Wedding Film Festival

https://www.britishweddingfilmfestival.com/

Lawson Film School: https://www.lawsonfilms.co.uk/lawson-film-school

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