Welcome to the PRmoment podcast. Today, we're thrilled to be joined by Lorraine Emmett, the founder and MD of the award-winning B2B tech PR agency, EC-PR.

EC-PR is a boutique specialising in B2B PR for engineering, science, and technology scale-ups. They typically partner with high-growth B2B tech brands and companies with 50 to 999 employees, working with Strategic Marketing Leaders and CMOs to elevate brand awareness and influence.

Today, we'll dive into her insights on how B2B companies can gain a trust advantage. 

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Here’s a summary of what PRmoment founder Ben Smith and founder and managing director of EC-PR Lorraine Emmett discussed on the PRmoment Podcast.

• Why the emotion of trust is a spectrum. How does Lorraine define trust in a B2B communications environment?
• Is trust in B2B a function of brand and product?
• As communicators is it possible to create trust? Or is it a symptom of customer experience?
• Why is thought leadership an important tool for creating trust?
• Lorraine talks about Coleman Park’s 7 Pillars of thought leadership in our pre show chat and why she finds them an important reference point. What are Coleman Park 7 pillars of trust?
• How do you build trust in a B2B market?
• Isn’t pretty all of a PR/comms team output related to thought leadership in one way or another? 
• The Edelman-LinkedIn B2B Thought Leadership Impact Report consistently highlights the power of thought leadership in building trust and directly influencing the B2B purchase journey. Lorraine talks us through the finding of that report and the implications for how B2B PR and comms teams create and partner with influencers.
• EC PR’s recent The Trust Advantage report looks at how trust is important for SMEs. Lorraine talks us through the key findings of your The Trust Advantage report. 
• What are the outcomes of thought leadership in B2B markets? Are they both defensive and offensive?
• What does the best practice measurement of B2B thought leadership look like?