EAB experts Alexa Silverman and Meacie Fairfax examine why traditional student-advising approaches and early alert systems may be perceived negatively by students of color. Meacie and Alexa offer suggestions on ways to build trust and engagement with these students early on, so they are more receptive to offers of support. The two also discuss the importance of enlisting multicultural student groups as advocates in helping to normalize conversations with university officials about academic, financial, or emotional hurdles that students may need help to overcome.