Kent State University’s Ted McKown joins EAB’s Allison Akalonu and Matt Sheldon to explore better ways to engage, recruit, and support incoming transfer students. The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Finally, they identify ways to collaborate more effectively with influencers at other institutions in your area who can have an outsized impact on steering right-fit students to your school.