In this episode, Scott from IT Rockstar shares his experiences and insights on leveraging webinars and lunch & learns to generate quality leads for IT, MSP, and cybersecurity businesses. He reveals how these live events not only help build authority and credibility but also facilitate connections with potential prospects in a local business network. Scott highlights how he has been utilizing Microsoft Teams to host webinars, benefiting from the platform's landing page creation and automated meeting invites. He shares his strategies for managing the follow-up process with attendees and non-attendees, converting them into potential clients. Additionally, he touches on the significance of having a planned and systematic approach to hosting these events. Whether you're in a niche market or servicing a local area, this episode has valuable tips for anyone looking to grow their IT or cybersecurity business. Visit https://www.itrockstars.net, for more information on how we help businesses grow.