Show Notes In this episode we explore the specific tools that are necessary for effective experimentation. Setting up the infrastructure, or template, for which the experiments will be conducted is the first step for successful experimentation. We will also identify what to test, how to measure the data, best practices for analysis and, most importantly, [...]

Show Notes To see the greatest return on investment, it s necessary to continually refine our content marketing. In order to boost our efforts, we must understand our marketing objectives and how these differ by journey state. The Grow audience includes people that have already purchased our product and are happy. The Give audience includes loyal [...]

Show Notes To see the greatest return on investment, it s necessary to continually refine our content marketing. But in order to boost our efforts, we must understand our marketing objectives and how these differ by journey state. This audience includes people that are ready to buy our product or have already completed the purchase. In [...]

Show Notes To see the greatest return on investment, it s necessary to continually improve our content marketing. But in order to boost our efforts, we first must understand our marketing objectives and how these differ by journey state. In this episode, we explore the best ways to deliver content, measure engagement, improve, and successfully optimize [...]

Show Notes To see the greatest return on investment, it s necessary to continually improve our content marketing. In order to boost our efforts, we must understand our marketing objectives and how these differ by journey state. In this episode, we explore the best ways to deliver content, measure engagement, improve and successfully optimize our content [...]

Show Notes The PESO Model stemmed from a revolution in the public relations community and is often underused by marketing departments. The acronym stands for Paid, Earned, Shared and Owned components. The model can be helpful when trying to organize and recognize promotional opportunities, which includes segmenting all of the marketing channels into discrete groups. [...]

Show Notes Actionable insights is a popular phrase that we, as marketers, have heard a lot lately but what does it mean? Actionable insights are vitally important to the Iterative Marketing methodology but also valuable to overall business success. Documenting and iterating are the keys to the process of discovering actionable insights. Actionable insights [...]

Show Notes Advertising has undergone a modern shift thanks to new emerging technologies and the growing availability of data. This shift is enabling marketers to make smarter decisions with advanced insights into our audiences, as well as attribution of sales and conversions to our marketing efforts. We can now work smarter, not necessarily harder, to [...]

Show Notes As consumer behaviors have changed, it is our job to evolve to deliver the customer experience that our customers expect. In this podcast, we outline the four ways we can meet this new challenge and discuss how it affects marketing and advertising at large. Consumers Have Changed: Many consumers are connected 24/7 to [...]

Show Notes See-Think-Do is a marketing framework for understanding your prospect s state of being. Because it is customer-centric and aligns well with the Iterative Marketing methodology, we refer to it often. People move in and out of different states as priorities change and they interact with different products and providers. This episode takes a deep [...]