Show Notes There are four areas to apply Iterative Marketing to your existing marketing, without starting from scratch. They are through Discovery, Setup, Reporting and Iteration. Discovery is laying the groundwork. Make sure you have a defined and documented brand, vision and target audience. Most importantly, develop a persona for the key decision maker in [...]

Show Notes Reporting is an effective way to prove marketings value up the organizational chart. But many marketers dont know what to report on and choose vanity metrics, which often sell our teams short. According to a survey conducted by the Fournaise Marketing Group, 69% of marketers feel their strategies and campaigns do make an [...]

Show Notes Experiments must run direct-response content, which asks the target to do something. This generates data for you to optimize. Test creative and content on landing pages, banner ads, Google AdWords, native ads and email. Insights gained from testing can be applied to other mediums. Digital testing insights can apply to traditional marketing. Direct [...]

Show Notes Optimizations refer to incremental improvements made over time to a marketing program. These are changes informed by data or experimentation to determine if an activity is working well or not performing. If done correctly, optimizations’ impact compound far into the future, resulting in great gains for your marketing. Studies show that marketers struggle [...]

Show Notes Content is material marketers produce, such as signage, advertising, blogs etc. Channels are the vehicles you use to get content out to the world, such as TV, radio, print, outdoor, banner ads, social media, email etc. Aligning your channels and content gets the right message to the right person at the right time. [...]

Show Notes Customer journey mapping is the documentation of the customer as they move through your sales cycle. Journey maps help organizations target their collateral toward customers based on their thoughts and motivations with your brand. Mapping the customer journey is the third actionable component of Iterative Marketing. Our model is based on Avinash Kaushiks [...]

Show Notes A persona is a fictitious person we use to represent a larger audience. Personas make up the second actionable component of Iterative Marketing. When a persona is documented, it creates shared vocabulary among multiple departments in the organization and with external vendors. Organizations can target multiple personas with the goal of corresponding each [...]

Show Notes Brand is the perception of your organization by the individuals outside of your organization. Brand discovery is the first of six actionable components of Iterative Marketing. Without human touchpoints, brands become the face of an organization we identify with and hold accountable. Two aspects of brand definition include what your company holds to be [...]

Show Notes Iterative Marketing came from frustration with big campaign thinking. It is a compilation of best practices within marketing, just in a package and with a name. The methodology is based on six fundamental truths (level-setting beliefs/understandings of marketing) and six actionable components (the actions you take to apply Iterative Marketing). Six Fundamental Truths [...]

The Iterative Marketing Podcast officially launches on March 1. But that shouldnt stop you from subscribing today to make sure you dont miss our first episode.