Show Notes Traditional media requires a different strategy than digital media. We recommend listening to episode 18, Aligning Content With Your Customer Journey for added context. Digital allows marketers to mix first-party and third-party data to target an individual. Traditional doesn t afford that luxury, outside of direct mail. The customer journey state is broken into different [...]

Show Notes It is recommended to listen to episode 18, Aligning Content With Your Customer Journey, for reference. Different digital media (aka marketing channels) can be used to deliver content to your audience based on their customer journey state. The goal is to personalize content based on the buyer journey s state. Not all media/channels attract [...]

Show Notes Aligning content to your customer journey is a basic requirement to compete in the industry. Consumers are used to a higher degree of personalization. Personalization is more than just putting a prospect s name in an email. It is content that is specific to a customer or prospect at a specific point in their [...]

Show Notes There is an ever-growing gap in marketers who have and do not have means to succeed in the digital landscape. This podcast explores the opportunity for marketers without big brand budgets. In the 1990s, Internet marketing used to be a level playing field. You could build a sizable audience without mass media. Smaller paid media [...]

Show Notes See, Think, Do, Grow, Give is a framework of consideration states that all prospects and customers have been in at one point or another. This framework is the backbone of how we structure marketing programs because it is customer-centric and aligns with the Iterative Marketing methodology. See, Think, Do, Care is a framework [...]

Show Notes Campaigns are big ideas constrained to a specific time period. A program is the intersection of a defined objective for a defined audience with no definitive end date. Campaigns use a pre-determined timeframe, either running creative long past its effectiveness or stopping too early. Programs plan for creative changes when needed and are [...]

Show Notes Coming soon! Charity of the Week: Salvation Army Echelon We hope you want to join us on our journey. Find us on IterativeMarketing.net, the hub for the methodology and community. Email us at [email protected], follow us on twitter at @iter8ive or join The Iterative Marketing Community LinkedIn group. The Iterative Marketing Podcast is [...]

Show Notes Bringing your brand to life simply means applying strategies and tactics so every touch point with your prospect or customer creates a strong emotional bond or affinity with your organization. Brand is important because it either pulls people in or pushes people away. For reference, check out episode 2, Defining Your Brand or [...]

Show Notes Brand vectors are a tool to help measure and visualize your brand by plotting your position between two believable extremes. Examples of extremes include stodgy v. free spirit or cheap v. luxury. Organizations fall somewhere between the two, and the brand vector is the visual tool that helps graphically illustrate that perception. Brand [...]

Show Notes Silos exist across organizations everywhere, between Marketing & IT, Human Resources, Customer Service and Sales. Breaking down silos between Marketing and Sales increases collaboration, reduces duplicated effort, leverages expertise and creates consistency. To break down silos, departments must change how they operate, with endorsement from the top of the org chart. There are [...]