Show Notes Marketers can iterate on advertising and other paid media by running experiments and then mining the data to identify the most effective path to the audience. How to iterate on advertising or paid media: There are two types of paid media placements: Direct Response and Brand Awareness. Direct Response is ideal for experimentation [...]

Show Notes As marketers, we are always in the hotseat to prove the value and effectiveness of a marketing campaign. A great way to combat skepticism is with regular reporting. This podcast explores: The Importance of Reporting How the Iterative Marketing Report is different from your standard marketing report Components of an Iterative Marketing Report [...]

Show Notes Marketers may invest in tools, but there are other revenue-producing assets that we often overlook, specifically: content, brand and data. What three long-term assets will make your future marketing investments more effective and why is it important to focus on long-term assets? Content, brand and data These assets will drive revenue for a [...]

Show Notes In the buyers journey, there is an audience segment that is thinking about making a purchase, but is not yet ready to commit. This audience is in the Think state. Marketers can learn how to be a friend to those in the Think state and guide their decision making without pushing the sale [...]

Experiments in the context of Iterative Marketing serve a bigger function than simply increasing conversion rates. They help us gain insight and knowledge into our target audience. This podcast explores the role of experiments in Iterative Marketing, and shares how marketers can get the most out of their own experiments. What are we talking about [...]

There has been a major shift in the way that digital media is bought and sold, which has opened up a lot of new digital targeting opportunities for marketers. While programmatic is not new technology, a lot of people are not aware of what it is and how they can use it. A Pulse Study found [...]

Show Notes The definition of a program is a defined objective, for a defined audience, with no definitive end date. When the objective or audience changes, we should create a new program. The definition of a creative change is when the bones of the program stay static but the ad creative needs to be refreshed. [...]

Show Notes Today we ll be taking a deep-dive into the See state of See-Think-Do-Grow-Give. These consideration states form a framework we adapted from Avinash Kaushik. The See audience is not thinking about our product or service. Advertising to the See state creates familiarity with our brand and builds trust and affinity. See media should focus [...]

Show Notes A couple statistical methods are important because they prevent you from setting yourself up for failure in your marketing experiments. The two most important statistical methods, and the two discussed today, are: confidence (significance) and sample size Confidence is a number you calculate during and after your experiment The higher the confidence, the more [...]

Show Notes The history of agile marketing comes from software development. The Agile Manifesto published online dictated software development into the future. The premise is to not plan anymore than you have to, and to build things incrementally and iterate on your design. Marketing leaders took agile and applied it to marketing. During a Sprint Zero [...]