Developing a distribution strategy with the right partners at the right cadence while achieving growth and profitability is an art form. David Pirrotta (CEO of David Pirrotta Brands and Materiae) is the secret weapon for indie brands carving out their place in the hyper-competitive beauty category. Every brand has a story to tell and needs someone like David to help tell that story to the retailers and customers who need to hear it, leaving them wanting to learn (and buy) more. David sits down with Kelly Kovack to share how he and his team think about making retail magic happen. And for David, in the end, it is a matter of Integrity.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

What is real influence? Influencer marketing is not a new concept, it's a dynamic that’s always been part of society and is ingrained in the human psyche. Brands have always leveraged influential people to market their brands and products, social media turned it into an industry. However, real influence comes from expertise, informed opinions and leadership. Kelly chats with Matin Maulawizada (Berkeley-raised Molecular Biologist, NYC raised makeup artist turned nontoxic beauty and human rights advocate) who is the embodiment of real influence.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

With a vision of holistic plastic surgery - person before procedure - Doctor Shirley Madhere knows what beauty means in both theory and practice. Beauty is a heady topic that incorporates the physical, emotional, spiritual, psychological, and, in the case of plastic surgery, medical. Anti-Aging as a term is out, and Self-Care as a concept is in. Kelly Kovack talks with Dr. Shirley about how she has become an authority in the field on her own terms, and how the implication of a shift in the consumer mindset opens the borders of the conventional beauty landscape.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Toxic ingredients in beauty products drove Hillary Peterson to found True Botanicals to transform the beauty industry. The backlash against traditional beauty brands may have been inevitable, but there was a time not that long ago when "natural" products were a fringe category. For Hillary and True Botanicals it’s a matter of PROOF.  They are driven by a mission to transform beauty.  One woman, one result, one moment at a time, creating a collective force of wellbeing. Hillary talks with BeautyMatter Founder Kelly Kovack about how the beauty industry needs change-makers willing to break the rules and have the commitment to establish new ones. 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Venture funding has been the fuel that creates unicorns. Historically opaque Kelly chats with Venture Capital insider, Galina Ozgur about incubators, accelerators, and the importance of nurturing the startup ecosystem. Their in-depth conversation dives into the innovative forethought that defines the M&A pool.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Sustainability can't be another fleeting beauty trend. It must become the new normal and we all have a role to play. If you peel back the label of most products there’s a lot of marketing and a lack of transparency. Kelly sits down with Tina Hedges, founder and CEO of LOLI the world's first zero waste beauty brand. They dig into shifting the business paradigm from growth and profit at all costs to creating conscious businesses built on profit and purpose.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

As COVID-19 continues to wreak havoc across the global economy, businesses are looking for strategies that will carry them through to the other side. Threadstone Advisors leads a discussion with guests, Janet Gurwitch and Carsten Fischer, on actionable steps you can take to survive a crisis.

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Three veteran beauty CEOs are navigating the new normal with unparalleled leadership and innovation. Carrie Gross, Elana Drell Szyfer, and Mike Indursky share their insights and predictions on how they’re leading in this unprecedented time.

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Filmmaker Phyllis Ellis called out the beauty industry on its dirty secret with a “David and Goliath” documentary, Toxic Beauty. She shares her three-year journey of research and interviews on the impact of unregulated chemicals in our everyday products.

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SuperOrdinary has been dealing with the implications of COVID-19 in China since the beginning of the year. Founder and CEO, Julian Reis, shares his playbook for managing through the pandemic shutdown and insights on how China is reopening for business.

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