Sign up to save your podcasts
Or
Share 'It’s going to get really complicated': Marketers at The Iconic, Tourism Australia, ADMA reveal their strategies for Google’s great cookie cull
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
'It’s going to get really complicated': Marketers at The Iconic, Tourism Australia, ADMA reveal their strategies for Google’s great cookie cull
The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory and advocacy lead, Sarla Fernando says the great cookie kill has delivered a lightning strike for ADMA members to understand even bigger complexity and change beyond cookies is coming from sweeping regulatory change to privacy, data and personalisation. Buckle up - this one is important.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaThe Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory and advocacy lead, Sarla Fernando says the great cookie kill has delivered a lightning strike for ADMA members to understand even bigger complexity and change beyond cookies is coming from sweeping regulatory change to privacy, data and personalisation. Buckle up - this one is important.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Football Daily
1,024 Listeners
Azeem Azhar's Exponential View
614 Listeners
The Diary Of A CEO with Steven Bartlett
8,462 Listeners
If You're Listening
305 Listeners
Squiz Today
48 Listeners
Mumbrellacast
1 Listeners
Nudge
177 Listeners
Full Story
163 Listeners
In Clear Focus
10 Listeners
Uncensored CMO
45 Listeners
FEAR & GREED | Business News
13 Listeners
The Next Wave - AI and The Future of Technology
55 Listeners
Chanticleer
18 Listeners
The Fin
18 Listeners
The Rest Is Politics: US
2,155 Listeners