In my over 25 years in and around the wedding and event industry I’ve seen a lot of ups and downs. We’ve survived economic downturns, the 9/11 tragedy, the housing crash and now the pandemic. Some of you have been around for all of these, and some of you got in later. Every time there’s a downturn there’s talk about the “new normal.” The thing is that it’s not just a new normal it’s the next normal. Listen to this 11-minute episode and see what I mean and how you can use this to gain a new perspective.

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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