In this two part episode, Mike Madrid joins Ron Steslow to discuss how political campaigns use polling data to make decisions and how pollsters gather data to measure public opinion.

To unlock more episodes, visit: https://politicology.com/plus

(01:00) What do you mean, “it’s numbers season?” 

(03:54) What polling data does and doesn’t tell us

(07:19) Looking for trends in polling

(10:57) How polling data drives decisions on political campaigns

(16:33) the importance of sampling

(23:23) How pollsters weight their data

Follow Mike and Ron on Twitter:

https://twitter.com/madrid_mike

https://twitter.com/RonSteslow

Learn more about your ad choices. Visit megaphone.fm/adchoices