On this episode of “Building a Modern Food Brand,” host Christina Downey sits down with Matthew Newman, CCO at It’s Skinny, to talk about the hard choices founders must make early — and why focus, discipline, and a clear go-to-market strategy matter more than saying “yes” to everyone.

Matthew shares:

- Why startups must define where they want to live — and hold firm

- How It’s Skinny reset its core strategy before scaling

- The breakthrough behind their new low-carb, low-calorie rice innovation

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