The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  
Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    
Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  
Join us as we discuss:
 How sales and marketing have changed in manufacturing
 How VOC plays an important role in GTM strategy and direction 
 How to clearly define your audience and figure out what matters to them