For entrepreneurs, embracing a niche for achieving success is crucial in a competitive landscape that demands differentiation, making it crucial for entrepreneurs to specialize. By having a niche, entrepreneurs can focus their efforts, connect with their target audience on a deeper level, and tailor their products or services to specific customer needs.

Embracing a niche not only positions entrepreneurs as industry experts but also unlocks growth opportunities and long-term success.

In today's episode I'm joined by Mallika Malhotra, The Brand CEO, where she shares her expertise and experience on why having a niche is a game-changer for entrepreneurial endeavors. As one of my clients, I have watched Mallika embrace this in her own business, and to coach dozens of clients on how to do this too, resulting is differentiation, credibility, and thought leadership in their industries.

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Canyon Ranch Fall 2023 Retreat

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Over the last few weeks we've been talking about retreat and how to use them to diversify your income, work with your clients on a deeper level and more immersive way, and how adding retreats to your offer suite is one of the most fun and fastest ways to grow your business.

In today's episode, I share the results of my most recent Business and Rejuvenation Retreat at the Canyon Ranch in Lenox, MA. I share the results our clients got from attending, what we learned from hosting, and how you can use our insights and best practices as you think through your own retreats and working with your clients.

We also share what we have in store next for our retreats and how you can get special access to our next event, so stay tuned until the end!

Canyon Ranch Fall 2023 Retreat

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If you're looking for a way to diversify your income, work with your clients on a deeper level and more immersive way, adding retreats to your offer suite is one of the most fun and fastest ways to grow your business.

Many years ago, I believed that in order to host a retreat I needed to be a big business with a huge client list and tons of experience running huge programs that filled the room with hundreds of people.

After challenging that belief and running my first high-end retreat in 2022, what I found out was that there was more growth, more results, and a bigger impact for both me and my clients.

And on top of that, it was one of the fastest and most lucrative ways to build my business and interact with ideal clients in the way that created a win-win for all of us.

In today's episode I share the top 5 reasons why using retreats was one of the best decisions I've ever made. And why using retreats can really grow your business. When you do this the right way, strategically, and well-constructed, it will not only be incredibly fun and incredibly powerful, but it can also be an incredible way to create a very powerful income stream in your business. If you're someone who's been thinking about retreats, or maybe you haven't thought about it, take some notes because I think this episode can help you think about retreats in a different way, and might even convince you to make them part of your offer stack in your business.

Canyon Ranch Fall 2023 Retreat

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As entrepreneurs, we often fall into the trap of being chained to our businesses – both mentally and physically. The idea of being truly out of office, intentionally, becomes something that only special snowflakes who have cracked a special code seem to enjoy.

But I'm here to offer a different perspective. And it's not that you should just take time out of office because it's good for you. I'm here to offer that it's not only a good thing for you and your business, but it's ESSENTIAL. I believe that one of the fastest ways to grow your business, have a larger impact, and make more money is to make an out of office strategy a non-negotiable and critical part of your business plan (and not just sometimes, all. the. time.)

In today's episode I break down how I've built my business with consistent out of office hours (and weeks) for the past 5 years, and how I've coached hundreds of clients to do the same. If you're a business owner who's growing and feels like you're losing all your free mental and physical space to your business, or someone who just desires to take Fridays as an out of office day each week, this episode is for you. By the end you will have a step-by-step plan on how to create consistent out of office time that you can implement immediately.

Susan Robertson

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We've all heard it before – building your business is all about relationships and building a strong network. And although for many of us this does ring true, understanding how to do that in a way that is strategic, impacts are bottom line, and feels like a win-win for everyone involved is not something we see a lot of examples of every day.

In today's episode, we have the good fortune of sitting down with the founders of The Women's Business League – Amy Pocsik and Melissa Gilbo – to hear about how they have grown their business into a nationwide brand with over 40 chapters (and growing!), and how they leveraged the power of networking and putting their relationships with their clients first to create incredible value all around.

If you're someone is operating a thriving business, wants to continue to see it grow, and wants to maximize the connections that you have both with potential clients coming in contact with your business, as well as paying customers (and to also continue to foster the growth of your network and connections), this episode is for you.

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Have you ever reached a goal and felt like you needed to set a new goal in order to find the happiness you were looking for in the first place?

This shifting of the goalpost is what leads many people to think that they aren't winning when they reach their goals.

Today, I'll be giving you three things that I want you to do so that you can do so much winning in 2023, and celebrate those wins, no matter what they are.

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Running a multiple 6 and 7 figure business doesn't just happen. It's something that is created intentionally, and it involves multiple factors all moving together in harmony to create the revenue and productivity you desire.

In today's episode, I talk about the 5 critical elements that are needed for building a successful business that doesn't just generate revenue but allows you to generate (and continue to generate) revenue that some businesses would only dream of. For each element I break down why it's important, what you need to look for, and why optimizing these pieces makes your business grow faster and with more stability.

Whether you are someone who's business is generating multiple 6 or 7 figures currently and you want some insights into how to ensure strong and consistent growth, or you're someone who is not quite there yet, but wants to look at your business through the lens that will help you get there faster and easier than you would otherwise, today's episode will give you the tools you need to kick your business into high gear immediately.

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Having a Hell Yes! and optimized offer is an integral part of having a successful business that runs efficiently and generates consistent income.

Not only does the offer itself lend itself to success in your business by calling in customers and compelling them to buy, but when you have an optimized offer, it informs all the other workstreams in your business. The stronger and more dialed-in your offer is, the easier it is to create the other pieces of your business ecosystem efficiently and effectively – like your marketing plan, your lead magnets, your messaging, etc.

In today's episode, I discuss the 5 biggest benefits you get in your business when you have a strong and optimized offer, and why making a strong and Hell Yes! offer one of the #1 priorities in your business will be on the best decisions you can ever make.

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One of the most powerful tactics I've employed in my business is working on 90-Day Years. What this means is that instead of treating my year as a year, I treat my quarters as an entire year, and each week of the weeks as a month.

Doing this has changed the way I look at my business and my decisions. It's created focus, urgency, and clarity that has helped me create a bigger impacts and great results (from increase revenue to a better quality of life)

In today's episode I share my process that I go through at the end of every quarter to assess the numbers in my business, and how doing so sets me up for a powerful quarter ahead.

By the end of this episode, you will be able to look at your own finances, the important numbers in your business, and to assess what is working and what's not so you can create a powerful plan for the quarter ahead. Not only will you be able to use this at the end of every quarter, but it's something that you can pull out of your back pocket whenever you are feeling off track or disconnected from what's going on in your business, so that you can get back to creating the results you want and hitting your goals.

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In today's episode I have the honor of speaking with Speaking and Thought Leadership Coach Michelle Barry Franco. Michelle is not only an amazing coach that helps people who have a story at the heart of the work that they do, or their own personal story, that they want to share with the world and bring it life in a message that is aligned and resonates with the people and the work they care about in the world, but she has been my coach and has been instrumental in helping me craft my message, create my signature talks, and align my work with my clients in a powerful way that I could never have done on my own.

She also has a unique journey she's followed in her business as she's grown and created and optimized her offers. One that took her from a passion she had as a young adult, to a degree she realized that she maybe didn't need, to pursuing her career as an entrepreneur. I think many of you listeners will appreciate hearing how she navigated this journey as you work through your own offers and business growth, and seeing how the pieces can come together to form something brilliant in a way we never imagined.

By the end of this episode, you will have had so many insights, laughs, and nuggets that you can apply to your own business to help move your growth and offers forward.

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