The post #ItzOnWealthTech Ep. 90: How Merrill Lynch Drives Digital Adoption with April Rudin appeared first on and was written by Craig Iskowitz.

“I think that Merrill embraces that opportunity which has multiple entry points, Merrill Edge, Merrill One. They have something that they announced last year called the customer experience workstation. So in other words, they’re thinking about it from a more client centric point of view, which is what needs to happen instead of from the […]

The post #ItzOnWealthTech Ep. 90: How Merrill Lynch Drives Digital Adoption with April Rudin appeared first on and was written by Craig Iskowitz.