IV drip therapy has gone from being a fad among celebrities like the Kardashians, to becoming the wellness treatment for the uber rich. There is a growing consumer interest in quick, customisable wellness solutions and plush clinics across the country are cashing in on it. Whether you are looking to treat a hangover, get glowing skin, lose weight or simply optimise your overall well being – there is an IV infusion for you. 

The catch, of course, is that these treatments can cost anywhere from Rs 2,500 to Rs 80,000 per session. But the exorbitant prices of these treatments has hardly been a deterrant for its target audience. In fact, if anything, it’s only shot up to fame. 

The Ken reporter DVLS Pranathi spoke to multiple cosmetic clinics – from Kaya, to others like Reviv, Elixir Wellness and Kosmoderma. All of them see IV treatment as their key to tapping into India’s steadily growing health and fitness industry. In fact, today, some of these clinics are doling out thousands of IV drips every month. 

But in a country where the cost of healthcare is through the roof, and regulations around IV drips are still in the grey, this treatment is just as controversial as it is aspirational.

*This episode was first published on January 2, 2025

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