This week we welcome Lynette Green from Jack Daniel’s and Brown-Forman to the Bourbon Showdown to talk all things Marketing and Jack Daniel’s! Lynette and I sit down and we do a deep dive on how you build a brand from a marketing perspective, we talk about how the market has changed for spirits, how her team focuses on a  global audience and how she works to bring Brown-Forman brands to the masses not by the barrel but by the click. It’s a great conversation and I get to geek out with Lynette on the other side of whiskey this week on The Bourbon Showdown Podcast.