Jackson Aw, founder of Mighty Jaxx, joins Jeremy Au after three years to reflect on his leadership journey, the evolution of the global collectibles industry, and how personal growth reshaped his business decisions. They discuss the shift from creative spontaneity to strategic discipline, the emotional psychology behind collectibles, and how AI and tariffs are changing how physical products are made and consumed. Jackson also shares how fatherhood made him more patient, why trust in the next generation is now a core business strategy, and what it takes to stay relevant in a fast-moving market driven by youth culture and fragmented IP.

01:29 Downturns forced a new leadership mindset: Jackson shifted from high-velocity experimentation to a more cautious, calculated approach to survive the macro climate.

04:20 Collectibles meet emotional and nostalgic needs: Consumers seek affordable joy and identity through physical items tied to their childhood and passions.

09:00 Young women are reshaping the collectibles market: 70% of Mighty Jaxx’s 18–25-year-old customer base are female, a reversal from the male-dominated past.

11:16 Parenthood created better discipline and empathy: Jackson became more intentional with his time and temperament after becoming a father of two.

14:15 The future of IP is fast, digital, and creator-led: New intellectual properties now emerge in weeks via community platforms, flipping the traditional studio-first model.

24:31 Operational agility gives Mighty Jaxx an edge: The company delivers products in as little as three months, unlike legacy players that plan years ahead.

35:25 Founder growth means delegation and resilience: Jackson now invests in mentoring lieutenants, separating personal identity from business outcomes, and accepting that scale requires letting go.

Watch, listen or read the full insight at https://www.bravesea.com/blog/jackson-aw-built-to-collect

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