In episode twenty six of the Glow Journal podcast, host Gemma Watts sits down with Manny Barbas and James Hachem, co founders of Alya Skin.

Within one week of launching Alya Skin, the brand had hit the $50,000 revenue mark. That figure grew to $1 million dollars in four months and, at the time of recording, the Alya Skin founders had made over $7 million dollars. 

James and Manny are both in their early 20s, and while they consider themselves to be yin and yang, what they have in common is an unbelievably advanced understanding of how to run a business. They developed the idea for Alya skin by spending time analysing global trends, looking closely at social media, and establishing a list of the criteria that almost guarantees a product will sell. From there, they manually databased and reached out to almost every single chemist, beauty retailer and influencer in Australia and, almost immediately on launch, Alya Skin’s now-cult pink clay mask went viral. Today, over 7 million dollars, three products and less than 2 years later, Manny and James are acutely aware of the advantages of still being a relatively small, digitally native business- and they know how to play to those strengths. 

In this conversation (a must-listen for anyone with an interest in business), the duo behind Alya Skin share their launch strategy, their tried and tested checklist for a building a successful brand and how they used social media to get the attention of bricks and mortar stockists. 

You can read this interview now at: glowjournal.com/interview-alya-skin

Follow Alya Skin on Instagram @alyaskinaus

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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