December 01, 2021

James Hagedorn, Chief Executive Officer and Chairman of the Board Scotts Miracle-Gro CEO on the tremendous opportunity in the cannabis space, potentially spinning off the fast-growing Hawthorne division and more...

1 hour

The Interview Discusses:

How their cannabis division Hawthorne has grown over 100% over the past two years.
Why he decided to enter the cannabis business.
His thoughts on the current regulatory environment for cannabis and what he believes needs to change.
Where the biggest money will be made in a post cannabis "prohibition" world and where they are investing.
The logic of potentially spinning out the Hawthorne business.
The demographic shift that is greatly helping their traditional consumer business.
A meeting he had with Henry Kravis in ~2007 and what he did in response to that meeting.
Why Scotts has been a “pandemic beneficiary.”
His thoughts on inflation.
How they have changed their marketing to target millennials.
Their innovative weather partnership with IBM that could greatly enhance their marketing.
Why he believes private label is not a threat to his consumer business.
How they incentivized employees during the pandemic.

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December 01, 2021

James Hagedorn, Chief Executive Officer and Chairman of the Board Scotts Miracle-Gro CEO on the tremendous opportunity in the cannabis space, potentially spinning off the fast-growing Hawthorne division and more...

1 hour

The Interview Discusses:

How their cannabis division Hawthorne has grown over 100% over the past two years.
Why he decided to enter the cannabis business.
His thoughts on the current regulatory environment for cannabis and what he believes needs to change.
Where the biggest money will be made in a post cannabis "prohibition" world and where they are investing.
The logic of potentially spinning out the Hawthorne business.
The demographic shift that is greatly helping their traditional consumer business.
A meeting he had with Henry Kravis in ~2007 and what he did in response to that meeting.
Why Scotts has been a “pandemic beneficiary.”
His thoughts on inflation.
How they have changed their marketing to target millennials.
Their innovative weather partnership with IBM that could greatly enhance their marketing.
Why he believes private label is not a threat to his consumer business.
How they incentivized employees during the pandemic.