The Digiday Podcast

Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes


Listen Later

It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped into the top editor role last September.

Amid changing algorithms and impacts to search traffic, Robinson is prioritizing relationship building between audiences and Condé Nast’s cooking brands by expanding the coverage of food to include categories like sports and relationships, challenging the idea of “traditional” cooking and building new subscriber products.

Bon Appétit took a page from its sibling brand Allure to create a subscription business similar to Allure’s Beauty Box, but with a cooking twist. This month, the Cook with Bon Appétit monthly subscription box launched, priced at $34 per month, $96 per quarter or $336 per year, providing subscribers with five editorially selected ingredients, five recipes using each ingredient, video instructions and a digital subscription to Bon Appétit and Epicurious.

On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today, as well as widening the aperture of cooking culture and lifestyle that the magazine covers to appeal to a modern audience.

...more
View all episodesView all episodes
Download on the App Store

The Digiday PodcastBy Digiday

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

103 ratings


More shows like The Digiday Podcast

View all
Pivot by New York Magazine

Pivot

9,753 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,150 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

556 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

168 Listeners

Digiday Live by Digiday

Digiday Live

7 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,984 Listeners

The Modern Retail Podcast by Digiday

The Modern Retail Podcast

78 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

828 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,655 Listeners

Hard Fork by The New York Times

Hard Fork

5,574 Listeners

The Powers That Be: Daily by Puck | Audacy

The Powers That Be: Daily

376 Listeners

Ankler Agenda by TheAnkler.com

Ankler Agenda

121 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,515 Listeners

DealBook Summit by The New York Times

DealBook Summit

60 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,476 Listeners

Mixed Signals from Semafor Media by Semafor Podcasts

Mixed Signals from Semafor Media

199 Listeners

The Grill Room by Audacy | Puck

The Grill Room

61 Listeners