Jane Hamill | Podcast

I have an awesome guest today, my own business coach – yup, the coach gets coached.

Meet Dave Moreno.

Dave has an incredible story and he doesn't hold back on the details. 4 years ago, Dave's total annual revenue was $9,000. The next year it was $12,000. This year, he'll clear over $1.1 million.

Whaaaaa?

And GET THIS. That's with $0 in ad spend!! WTF.

Dave Moreno is a certified coach from The Life Coach School (they recently gave him a shout out for reaching the 2 comma club). He's well versed in Brook Castillo's The Model and when he combines that with his business background, I can tell you from first hand experience that it's super effing helpful.

In this podcast episode, Dave and I talk about overthinking, comparing himself to others, the frustration of 2 years with barely any income (and 4 kids), discipline, routine, the decision he made that EXPLODED his business, and his simple 3 step process to reaching $1 million in sales.

https://janehamill.com/davemoreno/

How do you know if a startup apparel brand will succeed or not? You could ask Mindy Martell because she's help launch thousands of small apparel brands.

My guest today is Mindy Martell and she's the owner of an apparel factory in Minnesota and is the founder of The Apparel Academy, dedicated to educating people on starting their clothing line.

She has a ton of experience working in overseas factories, In fact, she tells me a heartbreaking story about working conditions in a factory in China. Workers who lived on-site, wifi that's shut off at lunch so the employees cannot access it, incredibly low pay and long hours. My jaw dropped as she revealed the true working conditions she witnessed. Mindy's experience was about 15 years ago and we can only hope things have changed since then.

We also discuss a ton of other topics from why Mindy started her own factory in the first place, how she chooses what products to manufacture in her factory, to why you should build a following before your product is even ready.

https://janehamill.com/mindy/ ‎

When was the last time you really studied where your traffic is coming from? This week I have an assignment for you. Check your analytics and see what's poppin'.

One of our members just did it and is noticing steady traffic coming from Pinterest to her Shopify site with ZERO effort on her part. She's working her arse off on Instagram to get traffic - and it does work. But the Pinterest traffic is coming in with EASE. BTW - This episode is quick & dirty 'cuz I have some kid stuff goin' on over here that involves a hot stove and I'm afraid they might burn the house down... Enjoy! Jane P.S. Want to work together? www.janehamill.com/membership

Today's episode covers 3 elements of any offer or promotion. We answer these questions I received from our members - What can I do to persuade someone to buy TODAY and not put it off? - How long should I run a promotion or sale for my online shop? site? 5 days? 3 days? I see some people running Giveaways for an entire month. Is that a good idea? - Is it better to do 20% off site-wide or only on a specific category of products?

Show Notes and Links

www.janehamill.com/makethembuy

www.janehamill.com/contentcalendar Today's podcast explains the FLOW of what to do after you create a piece of content. Content marketing is awesome for getting traffic but a lot of entrepreneurs are confused about what to do with a blog article or a video after they create it. Does the same info on the blog go in an email? What do I post on social media? Do I put ALL the info in the email or just tease it? After I post it once, what do I do next? Once I post content on my blog, how do I get people to see it? Let's dive in...

Everything in business starts with understanding your perfect customer. Yawn. I know...how many times have you heard this? And it's hella frustrating as a business owner because as soon as you think you figured it out - oh that's right, it's HER I'm going after - it changes. And you have to start over understanding a NEW ideal customer. I swear my team and I do a new Buyer Persona exercise every 3 months. Most entrepreneurs get excited about and want to talk incessantly about how cool their product is. Look what the product can do! Look how cool and useful it is! Check out this amazing thing I created. Who wants to buy it?

That's typically what entrepreneurs do. We have an itch we need to scratch so we create a business around it. We create something to sell and then we go look for people to buy it. Which is totally backwards.

This episode walks you through deciding who you actually want to serve (yes, you get to choose) and creating a product around THEM and their wants & desires. Enjoy!

Jane

You didn't go into this thinking it would be easy. But does it have to be THIS HARD? This episode gives you a simple exercise to manage your thoughts and thus your stress. It's been very, very useful for our members and I think it will help you too.

www.janehamill.com/thoughts To get an invitation to List Builders, go here: www.janehamill.com/listbuilders

www.janehamill.com/litaf. If you've ever toyed with the idea of re-inventing yourself, this episode is for you.

Imagine this...9 months ago you're working full-time in San Francisco making great money albeit working 80 hour weeks for a large company. Then you decide to go part-time to devote more energy to your side hustle, making kick-ass capes for the cool kids to wear to festivals. As soon as you leave your day job, Covid happens. Like, weeks later. :( Festivals are canceled.

Life as we know it is canceled. No one wants to wear capes for Zoom meetings.

So you use this as an opportunity to quit smoking AND drinking. Then you close your cape business and start the next big thing.

Whaaa?? What kind of a badass does THAT during a pandemic?

Sarah Cohan, that's who. My guest today tells us her story - the good, the bad, the ugly, and most importantly - the HONEST. She amazes me. I have so much respect for her. Prepare to be amazed. Show Notes and Links: www.janehamill.com/litaf Build an Email List That Converts to Sales: www.janehamill.com/listbuulders

Notes and Links: www.janehamill.com/10lessons/ I got this Q in my DM the other day and decided to answer it for all of you. "Hi Jane! I was given your name from a close friend of a close friend! I am a new online boutique with no marketing experience. I wanted to reach out and get your advice on what you would recommend! I have done a few in-person shopping events but not getting much traffic to my site. Advice??"

https://janehamill.com/jackiedye

In this video/podcast episode, Jackie walks us through what she did to get $1791 in EXTRA sales in 14 days - without spending any money on ads.

She tells us...

• what topics she covered in her videos
• why she never watches her own videos
• what to do if you're afraid to look dumb
• how to "batch" video creation
• what format of videos to use (talking head, time-lapse, process videos...)
• the ideal length your videos should be

Do you have a question about making videos for your brand? Let us know in the comments on the blog: https://www.janehamill.com/jackiedye/

Also... Get weekly actionable tips to build a bigger audience, grow your email list, and get your content marketing to convert to actual sales.

Join us: https://janehamill.com/hello