Jane Hamill | Podcast

It's been a crazy week. I've been making some really big decisions for my business. We're all trying to pivot and grow our businesses in the direction we want them to go rather than doing the things that they think they're supposed to do. That's why I've been so excited about this new coaching group List Builders.

The other day in the group, we had our monthly "Mindset Session". I want to set you up for success and mindset is a big part of the equation. In that session, we talked about The 5 Pillars of Business Success" and I want to share those with you today.

https://janehamill.com/5pillars/

Today's episode is a departure from our usual marketing & sales topics. We're diving into a topic I spent 14 years obsessing over when I owned my clothing line and boutique - apparel manufacturing.

My guest is apparel product development and manufacturing expert. Lana Hogue. I've known Lana for years and I trust her advice completely about all things manufacturing. She's the real thing.

Lana has worked in manufacturing for over 40 years and has extensive experience in sourcing, development, production, systems, and operations both in the U.S. and off-shore including Asia, Latin America, and the Caribbean Basin.

She speaks Cantonese and Spanish #badass.

What we talk about (see Lana's full notes on the blog):

• What is a tech pack and do I need one?
• Which apparel products are best to be made overseas and what are appropriate for US production
• The 3 things you need to prioritize in production
• What it it was like to work at a company and see it grow - DOUBLE in size every year for 5 years
• Why you need to build a following BEFORE you even have your product ready

Have a listen:

https://janehamill.com/lana/ ‎

Are you making videos for you business? I hope so.

Not gonna lie...I hate making videos. But I do it for a few reasons. The main reason...

I like YOU, my clients and listeners, and I like interacting with you.

And I know video works. It increases the KLT factor (know, like, trust) that leads to increased sales.

But actually making the videos and being on camera? Not so much.

In this episode I share with you:

• the equipment I use to make videos
• best-practices that help me actually execute the darn videos
• 3 simple video "scripts" to say when you start a video so you don't feel so awkward.

If you can, I suggest you head to the blog to WATCH this content as a video.

Show Notes and Links:

https://janehamill.com/videotips/

Today's episode is Part 2 in a series of episodes about list building and audience building for your online store.

If you haven't listened to Part 1, I would do that first.

What is a Lead Magnet? It's premium content that you give in exchange for your customer's email address.

What we cover in Part 2...

1. How does a Lead Magnet really work?
2. How do I set it up?
3. How to I deliver the cheatsheet or PDF thingy I promised?
4. Where do I PUT the Lead Magnet?
5. How do I drive traffic to it?

Have a listen...

https://janehamill.com/magnet2/ ‎

This week, there was an lot of confusion in the List Builders membership about Lead Magnets. This episode will help you understand the role Lead Magnets play in building your online business.

BTW...this is Part ONE in a series of episodes about email marketing and List Building.

In this episode, I'm teaching you 4 things. Grab a pen…

1. What is a Lead Magnet?
2. Can I just offer a coupon code to collect emails and build my list?
3. I have a pop-up on my site for list building, isn't that enough
4. My business is different, my customers don't like getting emails, blah blah blah...

Show Notes and Links: www.janehamill.com/magnet1 Check out the List Builders membership: www.janehamill.com/listbuilders

Do you ever feel scared to do something even though you know it's not logical? That was me this week. I launched a new membership program, List Builders. And it was scary. For 2 main reasons. Enjoy! Jane

I looooooooove email marketing. It's easy, it's fun, and it makes money. For me and my clients - it's the BEST use of our marketing time and money. That's why I launching a brand-new list building group program, called List Builders. www.janehamill.com/listbuilders Today I share my best email subject lines and exactly what the open rates were. Many of them were split tested against a second version. The results are fascinating. Please feel free to "steal" these to use as your own. xoxo Jane www.janehamill.com

If you have an email or text list and you're not using it "right", it's useless. So many entrepreneurs work hard to build a list and then we falter...

• we don't talk to the people on our list or keep in touch
• we worry about the perfect images to include
• we don't know what to say
• we're worried we'll run out of topics
• we get anxious about saying the wrong thing and offending people or getting unsubscribes
• we have those fraud-y feelings (how can I send out tips about getting organized when my desk is a hot mess?)

Email is the #1 ROI of any marketing activity. It converts better than anything else and most studies show that for every $1 spent on email, you get between $37 - $44 back. Whaaaaaa???? So why aren't you crushing the email game?

In this episode I share 7 things you MUST know about sending emails to your audience. My hope is that you will BELIEVE ME when I say these are important.

Have a listen!

https://janehamill.com/useless/ Also, I'm hosting a free LIVE webinar series for creative business owners!! You do not want to miss it - we're covering how to create a ONE PAGE MARKETING PLAN, how to turn email subscribers into paying customers, and how to stop wasting time on Instagram.:) Registration is FREE, yo! https://janehamill.com/series/

Instagram is NOT a marketing strategy. It's only one piece of a strategy. And yet, so many entrepreneurs obsess over it and it frustrates me.

I have a question for you and please be honest.

How much time do you spend on Instagram?

And what's the ROI of your time spent? Are you making money with Instagram? Is the effort you put in resulting in sales in a significant way -- or any way at all?

This week, I'm not exactly sure why, so many of our members came to the coaching session and were really frustrated with Instagram.

• What am I doing wrong with Instagram?
• Why isn't this working better?
• What am I supposed to be posting?
• What's the aesthetic?
• How do I get my brand message across?
• Why can't I grow my account?

My response...guys, stop wasting so much time on Instagram!

There are a few ways to use it that are important and great. I'm not dissing on Instagram. I'm just telling you, it's not driving that much traffic for that many people.

There are 3 main ways to use IG to actually move the needle on your business growth. Do these 3 things and you will see better results.

Listen to hear what they are here: https://janehamill.com/videolist/

I'm changing things up a bit. Today's podcast is rapid fire Q & A day. I just had the most fantastic experience with the students from my Build a Following Before You Have a Product Ready to Sell and I want you to hear just a few of the great questions I got.

www.janehamill.com/rapidfire www.janehamill.com/following