Jane Hamill | Podcast

Let's talk about getting more free traffic to your site. And it's worth noting that not all website traffic is created equal. There's traffic and then there's traffic that actual buys stuff.

One could argue that organic traffic – free search traffic - is better than paid traffic via FB/IG ads.

Higher quality traffic.

Let me prove it to you.

Recently, I was looking at the backend of Google Analytics of The Sock Doggo Shopify store account with Susan Bradley.

• Paid Instagram and Facebook ad traffic showed conversions of 2.4% – 2.5%
• Organic search (Google) traffic converted at 6%

Amazing, right?

One could also argue that organic traffic is better that PPC (pay per click) traffic (like Google ads, banner ads on another website, an ad on someone else's blog, etc).

In a survey conducted by Databox…

70% of respondents said that SEO is better than PPC for generating sales. Once again...amazing. As a refresher, SEO stands for Search Engine Optimization, which is "the practice of increasing the quantity and quality of traffic to your website through organic search engine results".

In this episode, you'll learn the super quick & simple SEO trick I use to choose keywords that get more free, organic traffic. www.janehamill.com/seo

It's the end (ish) of winter (depending where you live). The pandemic has been with us for a year. Each day is spectacularly similar to the last. Feeling a little unmotivated?

This episode will give you an idea - a challenge, really - to get you back in the game and to make your business waaaaaayyyyyy better in the process. Enjoy,

Jane

www.janehamill.com/rut

Quick - name 3 things you can't live without. For me...

1) morning coffee

2) lipstick

3) pine scented candles (yes, all year long) But what about business? My team and I try sooooooo hard to work smarter, not harder - and good tools really do help us be more productive. Today I share the top 10 business tools I use every week for my online business. All the links are back on the blog.

Links and Show Notes. https://janehamill.com/jane10/ ‎

*There's a downloadable PDF with all the links, tips, and equipment mentioned at https://janehamill.com/bettervideos/

In this episode I share with you the tips I wish I knew before I started making videos for my business. I also share some of our members' best resources for editing videos on desktop & phone, where to find royalty free music, evergreen content vs. timely content, and more... We cover:

• How long should my videos be?
• What types of videos get the most views?
• Horizontal videos or vertical?
• What's a good, cheap tripod?
• How about a selfie ring light for my phone?
• Do I need a mic?

Right now, our members in The Content Club are doing a 7-Day Video Challenge. It's so amazing to watch them step out of their comfort zones and make videos to build a bigger audience and get sales. NOTE: If you want to do the video challenge with us, you can join the Club here: https://janehamill.com/theclub/. Show Notes and Links: https://janehamill.com/bettervideos/ The Content Club - monthly program: https://janehamill.com/theclub

I had a really interesting question in my new membership last week while working on our members 90-day Content Plan.

"What if I do all this content marketing and nobody goes to my site?"

We all ask ourselves similar questions ALL THE TIME. The little voices in our heads cast doubt on everything and make us overthink, worry, and lose focus.

To have a successful business selling online - it doesn't matter if you sell digital downloads, coaching & consulting, physical products, or own a retail store - there are really only four things you need to worry about. This episode explains the FOUR things and what do when you're scared it's not going to work, you're wasting your time, and you're pretty sure you'll end up living in a tent down by the river. Have a listen...

https://janehamill.com/worried/

Today's episode will help you take the content you're already posting for your business and make it work harder for you. I give you 5 specific examples of getting the most your existing content. Including some of our members who create content using...

• YouTube videos
• Podcast episodes
• IG posts and stories
• A speaking engagement or interview
• Your email list
• Facebook Live

If you're spending the time and energy to create content for social media, here's EXACTLY what to do with it to get more traffic and sales. Show notes and links: https://janehamill.com/alreadydoingit/

Last week, we covered the top 3 metrics to track for online sellers and anyone with an e-commerce business. If you missed it, go here.

This week is specifically for coaches and consultants. I've even created a Monthly Metrics Tracker excel document that you can download for free and start using today. Grab it here: www.janehamill.com/3coaching

In this episode:

• my THREE most important metrics to track as a coach and consultant
• Why the PIA FACTOR (pain in the arse) has a prominent spot on my Monthly Tracker
• the exact metrics 3 other smart coaches use so you understand different coaches have different priorities
• why the metrics I track today are very different than what I tracked as a startup

I even share what 3 other smart coaches told me are THEIR top tracking priorities.

Get the notes and the free "Monthly Metrics Tracker" download here:

https://janehamill.com/3coaching/

This week, I hosted an amazing training for e-commerce entrepreneurs with Susan Bradley from the Social Sales Girls.

Susan explained the 3 most important metrics to track, what they really mean, and exactly where to find them. So many online shop owners feel overwhelmed and confused by their Google Analytics (or Shopify analytics) but Susan breaks it down in a way that won't make your head hurt. :) You can get the FULL training, including looking over Susan's shoulder as she explains EXACTLY where to find the right numbers in Google Analytics back on the blog at this link:

https://janehamill.com/3ecommerce/

Show Notes: janehamill.com/twelvemonths

I'm not a big fan of goal setting. I get too worried that I might fail and then I often just just fail in advance. This year, I'm doing something different. I'm planning to DOUBLE my business by only focusing on PROCESS goals and routines, not financial metrics.

In today's podcast I'm going to share how I plan to double my business by focusing on THREE main marketing activities. I then break those into quarterly, monthly, weekly, and daily tasks. I will also use this to set some shorter term goals in a 90-Day Goals plan.

This past week I did a soft launch of my new program, The Content Club. The members have 2 assignments this week - choose ONE Outrageous goal (vision, really) and complete the their 90-day goals. I'll be right there with them using my process-driven goals and the exercise I explain in today's episode. And even without attaching my plan to specific sales numbers, I truly believe it will result in DOUBLE the business I'm doing now. I think this will help you.

Get the Show Notes:

janehamill.com/twelvemonths

Big plans for the new year? START HERE…

Because really, if you ask yourself -- what will I do differently this year to achieve more success? What comes to mind? What will you do? I believe there are three things that need to happen to make real changes this year and achieve real business success. Enjoy this episode and thanks for listening! Jane SHOW NOTES and LINKS www.janehamill.com/starthere